Your revenue is directly linked to your courier’s delivery performance – whether you like it or not.
In the UK, 36% of online shoppers encounter a delivery issue on a monthly basis. Over half (52%) of them hold the retailer accountable for these issues (not the courier) and almost a quarter (24%) refuse to buy from the retailer again.
From misplaced shipments to delivery delays, you will lose out on current and future revenue if your couriers perform badly. That’s why visibility over delivery performance is essential for e-commerce businesses in 2025.
Here’s what you need and how to get it.
Delivery performance visibility: the essentials for e-commerce
Real-time tracking
Nowadays, customers can monitor shipments from the warehouse to local distribution centres to last-mile delivery – but this is not enough for e-commerce businesses.
Without ‘real-time’ tracking, it’s hard to spot logistics issues that occur during transit or foresee potential shipping errors, so you have to wait until the customer complains – which is already too late.
Centralised dashboard
From specialised shipping software to CRM plug-ins, there are many tools that enhance visibility over delivery performance – but your customer team needs all this information in one place.
Without a centralised view of all shipments, it’s hard to understand early warning signals or proactively resolve issues before it reaches the customer.
Courier analytics
Keeping track of delivery issues can help you offset poor customer experience – but the issues will continue to happen unless you resolve the root cause.
Without insights into individual courier performance, you cannot pinpoint the source of a problem, such as the product type, freight mode, route or leg of the journey.
How delivery visibility boosts your bottom line
- Choose the best couriers for your products and route
Some couriers are simply better for different routes and products (i.e. an electric bike courier is not ideal for long-distance heavy goods). With thousands of courier options available, detailed visibility on courier performance enables you to evaluate the most efficient service for your products.
But Claimit goes one step further. With over 15,000 claims for lost or damaged shipments processed through the system, we can spot patterns in the wider courier network through all the hubs, customs ports, driver routes and distribution centres. As such, we can advise you on the best couriers for your products and routes.
Improve customer satisfaction
Insights into delivery performance enables you to warn customers about problems (averting a negative experience) and improve delivery efficiency (improving customer experience).
Claimit goes further. Instead of waiting for a customer to complain about a lost shipment, Claimit’s automated system spots potential errors in advance and can send requests to couriers to perform manual checks, often fixing the issue before the customer realises. If the problem is unsolvable, the system automatically files a compensation claim, so you can be transparent with the customer and use the compensation to offer a discount on the next purchase.
Increase current and future revenue
Minimizing the number of delivery issues directly impacts current and future revenue – ensuring you get the maximum value from each purchase and retain customer loyalty for future orders.
With Claimit, you also get compensation for any delivery issue with payouts arriving 40% quicker than when customers process claims manually. We’ve helped retailers recover up to 15% of their annual shipping costs through claims. Try our calculator to see an estimate of your savings.
Do you need better visibility of delivery performance?
Ask yourself these questions:
- Can you track all shipments in real-time from one centralised dashboard?
- Does your dashboard flag shipping errors in advance and minimise delivery issues?
- Do you know which couriers are best for your products and journeys?
If not, get in touch with Claimit. Claimit’s centralised management platform tracks all your shipments and uses AI to highlight 50+ potential delivery issues, so you can monitor delivery performance in real-time, improve delivery efficiency and boost your bottom line.
